Predictive AI copywriting with performance scoring
Anyword generates and scores marketing copy using predictive performance data — so you pick variants most likely to convert, not just ones that sound good. Built for performance marketers.
Anyword is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Anyword is an AI copywriting platform founded in 2013 (originally as Keywee) and repositioned as an AI writing tool focused on performance prediction. Its defining feature is the Predictive Performance Score — a proprietary metric that estimates how likely a piece of copy is to convert, based on patterns from billions of ad impressions across Meta, Google, LinkedIn, and email platforms. Rather than just generating copy that sounds good, Anyword aims to generate copy that performs.
Anyword's copy intelligence layer scores every variant it generates, highlighting which headlines, email subjects, or CTAs are statistically more likely to drive clicks or conversions for a specific audience. The Custom Mode lets you train the system on your top-performing historical copy, improving score accuracy over time. The Blog Wizard and Article Wizard handle long-form content, though they're weaker than dedicated SEO tools. Unlimited word generation is included on all paid plans — a meaningful differentiator versus tools that impose word limits.
Performance marketers who run paid ads and need high-volume copy variants for testing. E-commerce brands writing product descriptions, ad headlines, and email subject lines where even 1% CTR improvements have real ROI. Growth teams looking for a data-backed replacement for gut-feel headline selection. Agencies managing copy across multiple advertising clients who need a scalable, brand-aware solution.
Anyword Starter is $49/month (monthly) or around $39/month billed annually, covering 1 user with unlimited word generation. Data-Driven is $99/month for teams, adding advanced performance analytics and multi-channel data. Business plans start at $499/month for enterprise-scale teams. A 7-day free trial is available on the Starter plan.
The Predictive Performance Score is a useful heuristic, not a guarantee — teams that treat it as ground truth can over-optimize for predicted engagement and underoptimize for actual conversions. Long-form content output is noticeably weaker than tools like Frase or Writer. The jump from Starter ($49/month) to Data-Driven ($99/month) is steep for small teams that need the analytics but can't justify the price.
Anyword pays 20% recurring commission for the lifetime of each referred customer, managed via PartnerStack. The SaaS affiliate network simplifies tracking, payouts, and access to promotional materials.
For performance marketers who want data-backed copy decisions, Anyword offers a capability competitors don't match: predictive conversion scoring trained on real ad data. At $49-99/month, it's priced for small teams and up. Solo bloggers and content writers will find better value elsewhere.
$39/mo
$348/mo billed annually
$79/mo
$708/mo billed annually
$349/mo
$3,132/mo billed annually
Anyword is best for performance marketers running paid ad campaigns, e-commerce brands writing product page and ad copy, growth teams A/B testing landing page headlines.
No. Anyword does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $39/mo.
Anyword is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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