The CRM built natively inside Google Workspace
Copper is the only CRM built exclusively for Google Workspace, living inside Gmail, Google Calendar, and Google Drive. It auto-populates contact data from Gmail conversations, logs emails and meetings automatically, and requires no manual data entry — making it the lowest-friction CRM option for teams already standardised on Google.
Copper is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Copper's founding insight was that CRM adoption fails primarily because of manual data entry. Sales reps stop logging calls and updating deal stages because the CRM becomes a second job on top of their actual job. Copper's response was to build a CRM that captures activity automatically — from the tool where sales actually happen: Gmail.
Copper is built exclusively for Google Workspace. Installation adds a Chrome extension that places a Copper sidebar directly inside Gmail. When a sales rep receives an email from a prospect, the sidebar automatically displays the full CRM record: contact details, company information, active deals, activity timeline, and related files — without switching to a separate application.
Google Calendar meetings are automatically logged to the associated contact's CRM record. Shared Google Drive files are linked to the relevant contact or deal. Email opens, clicks, and reply tracking are visible inline. The result is that most CRM data populates itself from normal Gmail and Calendar activity — with no dedicated data entry required from reps.
This zero-entry model is Copper's most significant practical advantage. CRM adoption failure rates in organisations that require manual data entry consistently run 30–60%. Copper's customers routinely report adoption rates above 90% within the first month — because the tool does not ask reps to do anything they weren't already doing.
When a sales rep emails a new contact for the first time, Copper automatically creates a contact record populated with the email address, and enriches it with publicly available information: company name, website, LinkedIn profile, phone number, and social profiles. Meeting scheduling in Google Calendar creates corresponding activity records. The contact database builds itself from actual work patterns, rather than requiring a dedicated data import or ongoing manual maintenance.
Copper's deal pipeline is a visual kanban board with drag-and-drop stage management. Deals are associated with contacts and companies, with all related email threads, meetings, files, and notes accessible from the deal record. Automation rules can trigger stage changes, task creation, and email notifications based on deal activity or inactivity.
Copper's design philosophy — relationship data from email, rather than event data from forms and campaigns — makes it particularly well suited for relationship-based sales cycles: professional services, legal, accounting, real estate, and consulting. These sales processes centre on trusted relationships developed over email and meeting conversations, not on marketing funnel conversion events. Copper's data model reflects this reality.
The Google Workspace requirement is an absolute: Copper cannot be used with Outlook, Apple Mail, or any non-Google email platform. For organisations with mixed email infrastructure or considering future email platform changes, this dependency is a meaningful risk.
Copper's feature ceiling is lower than Salesforce, Zoho CRM, or HubSpot for complex sales operations: no territory management, no custom objects, limited workflow automation depth, and no native marketing automation. For enterprise sales operations teams, these gaps disqualify Copper before evaluation begins.
For Google Workspace teams where CRM adoption has historically failed due to data entry requirements, Copper is the obvious solution. Its automatic capture model produces the CRM data quality that organisations want without the behavioural change that most CRMs require of sales reps.
Score: 7.7/10 — Unmatched Google Workspace integration and adoption rates; Google-only dependency and lower feature ceiling are real constraints.
$9/mo
$108/mo billed annually
$23/mo
$276/mo billed annually
$59/mo
$708/mo billed annually
$99/mo
$1,188/mo billed annually
Copper is best for Small and mid-size teams entirely standardised on Google Workspace who want a CRM that feels like a native Google product, Agencies and consultancies managing client relationships from Gmail who want automatic activity logging without discipline overhead, Relationship-based sales teams (professional services, legal, accounting) where contact history and email context matter more than pipeline automation.
No. Copper does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $9/mo.
Copper is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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