WordPress visual builder with lifetime licence and unlimited site usage
Divi is Elegant Themes' WordPress visual page builder and theme, offering a front-end drag-and-drop editing experience, 200+ layout packs, A/B testing via Divi Leads, and a lifetime licence for unlimited sites at $249 one-time. With 800,000+ active websites, it is one of the most widely used WordPress page builders, particularly popular for its perpetual ownership model.
Divi is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Divi's primary differentiation from Elementor and Beaver Builder is commercial rather than technical: its $249 lifetime licence for unlimited sites is the most cost-effective long-term licensing model for WordPress developers and agencies who manage many client sites. After the first year, Divi costs less than Elementor's per-site annual renewals for any agency with more than 3 active client sites.
Divi's lifetime licence ($249 one-time) covers unlimited WordPress installations permanently. An agency managing 10 client sites on Elementor Pro ($59/year per site) pays $590/year indefinitely. Divi's equivalent cost after Year 2 is $0/year — the initial $249 amortises rapidly. For agencies with stable client rosters, the lifetime licence provides a clear financial advantage over annual per-site licensing models.
Divi provides 200+ layout packs — complete design systems covering homepage, landing page, about, services, pricing, contact, and blog page layouts in a consistent visual style for a specific industry or design aesthetic. A web designer building a new client site in a covered industry can start from a complete layout pack and customise rather than building from blank pages. Layout packs are regularly added for new Divi subscribers.
Divi Leads allows A/B testing of page sections, modules, or entire page layouts within the WordPress admin. Creating a test variant is done in the visual editor — the test system tracks conversion goals (clicks, form submissions) and reports winner confidence levels. Native A/B testing at the WordPress level, without a separate testing service, is a feature that Elementor does not provide natively.
Divi theme lock-in is a practical concern. Pages built with Divi's shortcode system produce content that is difficult to migrate to other themes without rebuilding — a consideration for agencies who want to eventually hand sites off to clients who might change themes. Elementor's newer editor approaches mitigate but do not eliminate this same lock-in concern.
Score: 7.5/10 — Best lifetime licence economics for multi-site WordPress agencies; lock-in and Elementor's larger ecosystem are the trade-offs.
Divi is best for WordPress developers and agencies managing many client sites who want one-time lifetime licensing rather than recurring per-site costs, Freelance WordPress designers who build sites for multiple clients and want unlimited site usage from a single licence, WordPress users who prefer a theme-and-builder bundle over a standalone plugin approach.
No. Divi does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $89/mo.
Divi is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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