Elementor

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WordPress's leading visual page builder with 12 million active websites

Elementor is the most widely used WordPress page builder plugin, active on 12 million websites. Its drag-and-drop visual editor, theme builder, popup builder, WooCommerce builder, and 300+ template widgets provide a complete front-end design system for WordPress sites — making it the default tool for WordPress developers and site owners who want visual editing without leaving the WordPress ecosystem.

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Should you choose Elementor?

Elementor is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.

WordPress site owners who want to design and edit landing pages and website pages visually without a developerWordPress developers and freelancers who build custom WordPress sites for clients at scaleWooCommerce store owners who want visual control over product pages, checkout design, and cart experienceMarketing teams whose main website is WordPress and who want campaign landing pages consistent with site design

Free plan: Yes
Free trial: No
Starting price: $59/mo
Last updated: Jun 2026

Elementor — Full Review

Elementor Review: The WordPress Page Builder That Became an Ecosystem

Elementor is not merely a landing page builder — it is the visual design layer for the WordPress ecosystem, active on 12 million websites and supported by an industry of third-party add-on developers, template designers, and educators. For WordPress users who want to design landing pages and complete websites visually, Elementor is the default starting point.

WordPress-Native Advantage

Elementor's primary advantage is full integration with WordPress: plugins, custom post types, Advanced Custom Fields, WooCommerce, and the full WordPress ecosystem all work natively within Elementor's design environment. A landing page built in Elementor shares the hosting infrastructure, analytics plugins, conversion tracking, and CMS of the main WordPress site — no separate landing page platform subscription or subdomain management.

Theme Builder

Elementor Pro's Theme Builder extends visual editing beyond pages to the entire WordPress template hierarchy: header, footer, single post template, archive page, 404 page, and search results template are all visually editable without PHP. For businesses whose main website is WordPress, Theme Builder enables design consistency between the main site and landing pages without maintaining separate design systems.

WooCommerce Builder

Elementor Pro includes a WooCommerce Builder that provides visual control over product page layouts, cart page, checkout page, and My Account page. For e-commerce businesses with custom product presentation requirements — multi-image layouts, custom attribute display, video integration — this visual editing eliminates the PHP template overrides that WooCommerce customisation otherwise requires.

Performance Considerations

Elementor's JavaScript and CSS footprint adds measurable page load overhead to WordPress sites. Properly configured with a caching plugin (WP Rocket, LiteSpeed Cache) and a CDN, Elementor sites can achieve good Core Web Vitals scores. Without optimisation, Elementor sites frequently fail Google's PageSpeed benchmarks. This performance configuration requirement is a real operational consideration that cloud-hosted landing page tools do not impose.

Score: 7.8/10 — Best WordPress landing page builder with full ecosystem integration; WordPress-only constraint and performance optimisation requirement are the trade-offs.

Pros

12 million active websites — the largest active user base of any page builder, with a corresponding ecosystem of third-party add-ons, templates, and tutorials
Theme Builder extends visual editing to headers, footers, archive pages, and single post templates — a complete front-end design system within WordPress
WooCommerce Builder allows visual customisation of product pages, cart, and checkout without PHP knowledge
Elementor AI generates copy, images, and code within the builder — integrated AI assistance without leaving the editing environment

Cons

WordPress-only — all Elementor capability requires a WordPress installation; not applicable to non-WordPress sites
Performance impact on WordPress sites is real — Elementor adds JavaScript and CSS overhead that requires caching and optimisation plugins to mitigate
Free version is significantly limited; meaningful landing page capability (landing page templates, popups, advanced widgets) requires the paid Essential plan

Elementor FAQs

What is Elementor best for?

Elementor is best for WordPress site owners who want to design and edit landing pages and website pages visually without a developer, WordPress developers and freelancers who build custom WordPress sites for clients at scale, WooCommerce store owners who want visual control over product pages, checkout design, and cart experience.

Does Elementor have a free plan?

Yes. Elementor currently lists a free plan in ToolRankr data.

How much does Elementor cost?

It has a free plan.

Is Elementor independently reviewed?

Elementor is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.