Research, brief, and write SEO content 10x faster
Frase combines AI writing with real-time SERP research to help content teams create SEO-optimized articles faster. Best for bloggers and content marketers targeting organic search.
Frase is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Frase is an AI-powered SEO content tool founded in 2018 that combines content briefing, real-time SERP research, and AI writing into a single workflow. Where most AI writers produce generic text, Frase anchors its output to what is actually ranking on Google for your target keyword — pulling the top 20 results, extracting their headings, word counts, and topic coverage, and using that data to guide AI generation.
Enter a target keyword and Frase immediately builds a content brief: which topics the top pages cover, the average word count needed to compete, and questions people are asking (from Google's People Also Ask). The AI writer uses this context to generate outlines and full sections that match the competitive landscape. A live content score meter (0-100) updates as you write, showing how well your article covers the topic versus competitors.
Content marketers who need to produce SEO articles efficiently and know their target keywords in advance. Bloggers building monetized websites where search traffic is the primary growth lever. Agency SEO teams handling multiple clients' content calendars. In-house content managers trying to reduce the time from keyword assignment to published article without sacrificing quality.
Frase Solo is $15/month for 1 user and 4 articles/month — a good starting point to evaluate the tool. The Basic plan is $44.99/month for 1 user and 30 articles/month. Team is $114.99/month for 3 users and unlimited articles. An optional Pro Add-On ($35/month) adds unlimited AI writing. Annual billing provides approximately 17% savings.
Frase is a laser-focused SEO content tool — it does little else. It is not suitable for social media copy, ad copywriting, creative writing, or email drafting. The SERP data pulls from the US Google index by default; international keyword research requires manual adjustment. The editor has improved but still feels less polished than Notion or Google Docs.
Frase runs one of the better affiliate programs in the content tool space: 30% recurring commission for 12 months per referral, escalating to 35% after $5,000 in total referral revenue and 40% after $10,000. The 60-day cookie window and monthly PayPal payouts make it a reliable recurring income source.
For SEO content creation specifically, Frase delivers more value than general-purpose AI writers. The live SERP briefing alone saves hours per article. The affiliate program is excellent. If your content strategy is SEO-first, Frase should be on your shortlist.
$15/mo
$144/mo billed annually
$45/mo
$432/mo billed annually
$115/mo
$1,104/mo billed annually
Frase is best for content marketers building organic SEO strategies, bloggers writing to rank on Google, agency SEO teams scaling article production.
No. Frase does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $15/mo.
Frase is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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