Make

Overview

Make (formerly Integromat, rebranded in 2022) is a visual workflow automation platform that competes directly with Zapier while offering significantly more power for complex use cases. Make uses a visual flowchart interface where automations are called scenarios — branching diagrams showing exactly how data flows between connected apps.

Where Zapier optimises for simplicity and speed to first workflow, Make optimises for control and logic depth. Make supports conditional branching, data transformation functions, iteration over arrays, error handling flows, and scheduled automations — capabilities that require expensive Zapier tiers or workarounds. This makes Make the preferred choice for operations teams and developers building complex data pipelines.

Key Features

• Visual scenario builder — drag-and-drop canvas showing data flow between modules
• 1,000+ app integrations — comprehensive library including REST API and webhook support
• Data manipulation tools — built-in functions for transforming, filtering, and routing data
• Iterator and aggregator — process arrays of items and merge results back together
• Error handling — define fallback routes when a module fails
• Custom HTTP requests — connect to any API not in the library with raw HTTP modules
• Scheduling — run scenarios on flexible cron-like schedules or on-demand via webhooks
• Execution history — detailed logs of every scenario run with data at each step
• Teams — shared scenario library and workspace for agency or team use

Pricing

Make Free includes 1,000 operations per month across unlimited scenarios. Core ($9/month) adds 10,000 operations/month and unlimited active scenarios. Pro ($16/month) adds priority execution and custom variables. Teams ($29/month) includes team features and collaboration. Operations are the billing unit — each module execution in a scenario counts as one operation. Compared to Zapier's task-based pricing, Make is significantly cheaper for complex multi-step automations.

Best For

Make is the right automation tool for teams who need logic and data transformation that exceeds Zapier's capabilities without bringing in a developer. Operations teams managing multi-system data flows, agencies building custom client automation workflows, and developers who want visual tooling with code-level flexibility will get the most value.

Limitations

Make's visual canvas can become difficult to read and maintain as scenarios grow complex. There is no diff or version control for scenario changes, making it hard to track modifications in a team environment. The learning curve for advanced features is steeper than Zapier. Some app integrations are shallower than Zapier's equivalents — particularly for newer or less popular services.

Verdict

The best automation tool for teams who need logic depth, data transformation, and complex multi-path workflows at a price point far below Zapier. If your automation needs exceed Zapier's starter tier, evaluate Make before upgrading.