Visual automation platform for connecting apps and workflows
Make (formerly Integromat) lets teams automate business workflows with a visual scenario builder, app integrations, scheduling, and branching logic. One of the most powerful no-code automation tools with a generous free plan.
Make is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Make (formerly Integromat, rebranded in 2022) is a visual workflow automation platform that competes directly with Zapier while offering significantly more power for complex use cases. Make uses a visual flowchart interface where automations are called scenarios — branching diagrams showing exactly how data flows between connected apps.
Where Zapier optimises for simplicity and speed to first workflow, Make optimises for control and logic depth. Make supports conditional branching, data transformation functions, iteration over arrays, error handling flows, and scheduled automations — capabilities that require expensive Zapier tiers or workarounds. This makes Make the preferred choice for operations teams and developers building complex data pipelines.
Make Free includes 1,000 operations per month across unlimited scenarios. Core ($9/month) adds 10,000 operations/month and unlimited active scenarios. Pro ($16/month) adds priority execution and custom variables. Teams ($29/month) includes team features and collaboration. Operations are the billing unit — each module execution in a scenario counts as one operation. Compared to Zapier's task-based pricing, Make is significantly cheaper for complex multi-step automations.
Make is the right automation tool for teams who need logic and data transformation that exceeds Zapier's capabilities without bringing in a developer. Operations teams managing multi-system data flows, agencies building custom client automation workflows, and developers who want visual tooling with code-level flexibility will get the most value.
Make's visual canvas can become difficult to read and maintain as scenarios grow complex. There is no diff or version control for scenario changes, making it hard to track modifications in a team environment. The learning curve for advanced features is steeper than Zapier. Some app integrations are shallower than Zapier's equivalents — particularly for newer or less popular services.
The best automation tool for teams who need logic depth, data transformation, and complex multi-path workflows at a price point far below Zapier. If your automation needs exceed Zapier's starter tier, evaluate Make before upgrading.
Free
Free billed annually
$10.59/mo
$9/mo billed annually
$18.82/mo
$16/mo billed annually
Make is best for Startups, Operations teams, Agencies.
Yes. Make currently lists a free plan in ToolRankr data.
It has a free plan.
Make is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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