ManyChat

ManyChat Review: The Social Media Chatbot Platform That Turns Comments Into Customers

ManyChat's central insight is that social media platforms have shifted from broadcast channels to conversation channels — and that the DM inbox is where buying intent is highest. By automating responses to comments, story replies, and keyword messages across Instagram, Messenger, WhatsApp, and TikTok, ManyChat captures intent signals at the moment they occur rather than hoping prospects follow through to a website form.

Instagram Comment Automation

ManyChat's keyword automation for Instagram is its most impactful feature. When configured, posting a phrase like "Comment 'GUIDE' below for our free resource" triggers an automated DM to every commenter with that word. The mechanics: a post generates hundreds of comments → ManyChat identifies keyword matches → sends a personalised DM to each commenter with the promised resource → follows up with a nurture sequence. This converts passive content engagement into a captured lead list.

The conversion rates from comment-to-DM flows consistently outperform link-in-bio traffic because the opt-in happens in the native social environment and the follow-up is immediate.

Flow Builder

ManyChat's visual flow builder creates conversational sequences with conditional logic based on user responses, tags, custom field values, and previous interaction history. A subscriber who clicks "I'm interested in pricing" is tagged and routed to a pricing-specific sequence; one who clicks "I need more time" enters a re-engagement drip. The segmentation capability enables personalised follow-up sequences at scale across thousands of subscribers.

Broadcast and Segmentation

ManyChat's broadcast feature sends messages to filtered subscriber segments — by tag, custom field, subscription source, engagement level, or any combination. For product launches, flash sale announcements, and webinar reminders, broadcasting to engaged subscriber segments across DM channels produces higher open rates than email broadcasts — typically 80–90% open rates versus email's 20–30%.

Score: 8.9/10 — Best social media chatbot automation; platform dependency on Meta and TikTok policies is a structural risk.