Moz Pro

Overview

Moz has been part of the SEO industry's vocabulary since 2004, originally building its reputation on the SEO community it cultivated — Whiteboard Friday videos, the Beginner's Guide to SEO, and the MozCon conference — before becoming widely known for its software. Moz Pro is the platform that emerged from that community, offering keyword research, rank tracking, site auditing, and backlink analysis under a single subscription.

Moz's most enduring contribution to the industry is Domain Authority (DA) and Page Authority (PA) — proprietary metrics that estimate the ranking potential of domains and pages based on link profile signals. While not used by Google, DA has become an industry-standard shorthand that virtually every SEO professional references when evaluating link opportunities.

Key Features

• Keyword Explorer — keyword research with difficulty scores, organic CTR estimates, and SERP analysis
• Rank Tracker — weekly rank tracking across desktop and mobile with position history
• Site Crawl — automated site audits identifying technical SEO issues with prioritisation guidance
• Link Explorer — backlink database with Domain Authority and Spam Score metrics
• MozBar — Chrome extension showing DA/PA metrics on any page during browsing
• On-Page Grader — on-page optimisation recommendations for target keywords
• Competitive Research — compare keyword overlap and backlink profiles between competing domains

Pricing

Moz Pro Starter ($49/month) includes 1 user, 1 tracked site, 50 tracked keywords, and 100 monthly keyword queries. Standard ($99/month) adds 3 sites, 300 tracked keywords, and unlimited keyword queries. Medium ($179/month) serves agencies with 10 sites and 1,500 tracked keywords. Large ($299/month) adds 25 sites and 3,000 keywords. All plans include a 30-day free trial — the most generous trial in the major SEO tool category.

Best For

Moz Pro is well-matched to small businesses, bloggers, and in-house SEO teams who want clean, accessible SEO tooling with solid keyword and backlink data. Its Domain Authority metrics are particularly useful for teams evaluating link-building opportunities where a common shorthand metric helps communicate quality to non-SEO stakeholders. Beginners benefit from Moz's extensive educational resources alongside the tool.

Limitations

Moz Pro's backlink index is smaller and less frequently updated than Ahrefs or Semrush — a meaningful gap for competitive link building work. Rank tracking updates weekly rather than daily. Keyword data depth is weaker than Semrush's 25-billion keyword database. The platform has been slower to add new features than its main competitors.

Verdict

A solid, accessible SEO platform with the industry's most trusted authority metrics. Best suited as a first serious SEO tool or for teams where DA/PA is a meaningful communication currency. Power users doing high-volume link building or competitive analysis are better served by Ahrefs.