SEO software with keyword research, rank tracking, and site audits
Moz Pro is a veteran SEO platform offering keyword research, rank tracking, site crawl, and link explorer. Its Domain Authority metric is an industry-standard benchmark. A solid mid-market option with a gentler learning curve than Semrush.
Moz Pro is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Moz has been part of the SEO industry's vocabulary since 2004, originally building its reputation on the SEO community it cultivated — Whiteboard Friday videos, the Beginner's Guide to SEO, and the MozCon conference — before becoming widely known for its software. Moz Pro is the platform that emerged from that community, offering keyword research, rank tracking, site auditing, and backlink analysis under a single subscription.
Moz's most enduring contribution to the industry is Domain Authority (DA) and Page Authority (PA) — proprietary metrics that estimate the ranking potential of domains and pages based on link profile signals. While not used by Google, DA has become an industry-standard shorthand that virtually every SEO professional references when evaluating link opportunities.
Moz Pro Starter ($49/month) includes 1 user, 1 tracked site, 50 tracked keywords, and 100 monthly keyword queries. Standard ($99/month) adds 3 sites, 300 tracked keywords, and unlimited keyword queries. Medium ($179/month) serves agencies with 10 sites and 1,500 tracked keywords. Large ($299/month) adds 25 sites and 3,000 keywords. All plans include a 30-day free trial — the most generous trial in the major SEO tool category.
Moz Pro is well-matched to small businesses, bloggers, and in-house SEO teams who want clean, accessible SEO tooling with solid keyword and backlink data. Its Domain Authority metrics are particularly useful for teams evaluating link-building opportunities where a common shorthand metric helps communicate quality to non-SEO stakeholders. Beginners benefit from Moz's extensive educational resources alongside the tool.
Moz Pro's backlink index is smaller and less frequently updated than Ahrefs or Semrush — a meaningful gap for competitive link building work. Rank tracking updates weekly rather than daily. Keyword data depth is weaker than Semrush's 25-billion keyword database. The platform has been slower to add new features than its main competitors.
A solid, accessible SEO platform with the industry's most trusted authority metrics. Best suited as a first serious SEO tool or for teams where DA/PA is a meaningful communication currency. Power users doing high-volume link building or competitive analysis are better served by Ahrefs.
$49/mo
$41/mo billed annually
$99/mo
$83/mo billed annually
$179/mo
$149/mo billed annually
Moz Pro is best for Small businesses, Bloggers, In-house SEO teams.
No. Moz Pro does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $49/mo.
Moz Pro is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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