Visual Instagram and Pinterest planner for creators and e-commerce brands
Planoly is a visual social media planning platform purpose-built for Instagram and Pinterest, offering a grid planner, story scheduling, product tagging, and a Sell feature for shoppable posts. Originally developed as an Instagram-only planner, it has expanded to cover TikTok, Twitter/X, Facebook, and LinkedIn while maintaining its visual-first design philosophy.
Planoly is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Planoly was one of the first Instagram-specific planning tools and remains among the most user-friendly for visual content creators focused on Instagram and Pinterest. Its grid preview, story scheduler, and native Canva integration address the core workflow of visual social media management at a price point that is accessible to individual creators and small businesses.
Planoly's grid planner shows upcoming scheduled posts arranged on the Instagram feed preview alongside existing published content. Dragging posts to reorder them updates the grid preview in real time — allowing creators to arrange content for maximum visual coherence before any post goes live. The interface is clean and focused, optimised for the specific task of planning visual content rather than the broader feature set of enterprise tools.
For Pinterest, Planoly's board planner shows pins arranged within their target boards, allowing visual planning of pin positioning within the platform's grid format. This Pinterest-specific view is one of the more thoughtful implementations in the scheduling tool category, where Pinterest planning is often treated as a secondary feature.
Planoly's Sell feature enables shoppable Instagram posts — adding product links directly to posts and stories so followers can tap through to product pages. The Storefront panel displays products from connected e-commerce platforms (Shopify, WooCommerce) as a searchable library within Planoly, eliminating the need to look up product URLs separately when composing shoppable posts.
For small e-commerce brands using Instagram as their primary discovery channel, this native product integration reduces the friction of creating shoppable content compared to looking up URLs manually in a separate browser tab during each post composition.
Planoly's Canva integration opens a Canva design session directly within the Planoly interface. Creators can access their Canva library, edit designs with Canva's full feature set, and publish the completed design directly to Planoly's scheduling queue — bypassing the download-to-desktop-then-upload-to-scheduler workflow that disconnected tools require. For creators whose content production workflow centres on Canva, this integration is a meaningful time-saver.
Planoly's scope is deliberately narrow compared to Buffer, Later, or Metricool. There is no social inbox for managing comments and DMs, no meaningful competitor analysis, and analytics are limited to basic engagement metrics without the depth that data-driven social teams require. Twitter/X, Facebook, and LinkedIn posting capabilities exist but lack the visual planning experience that distinguishes Planoly's Instagram and Pinterest features.
For solo creators whose entire social strategy is Instagram + Pinterest with Canva as their design tool, Planoly covers the workflow well. Teams managing multiple platforms with community management requirements need a more comprehensive tool.
Planoly's Starter plan at $13/month (or $11.67/month billed annually) covers 1 user, unlimited scheduling for 1 social set, and the visual grid planner. The Growth plan at $23/month adds multiple social sets and team collaboration. Both tiers are competitively priced for the Instagram-specialist feature set.
Planoly is the right tool for individual creators and small e-commerce brands managing Instagram and Pinterest with Canva as their design environment. Businesses managing multiple channels or needing analytics depth and community management tools should evaluate Later or Buffer.
Score: 7.5/10 — Best simple visual planner for Instagram and Pinterest; narrow scope limits multi-channel and enterprise use cases.
Free
Free billed annually
$13/mo
$140/mo billed annually
$23/mo
$252/mo billed annually
Planoly is best for Individual creators and small e-commerce brands using Instagram and Pinterest as their primary discovery and sales channels, Bloggers and lifestyle content creators who want a simple visual planner at the lowest paid price point in the category, E-commerce brands using Instagram Shopping and Pinterest Shopping with native product catalogue integration.
Yes. Planoly currently lists a free plan in ToolRankr data.
It has a free plan.
Planoly is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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