Sendible

Sendible Review: The Agency-Built Social Media Management Platform

Sendible was built from its founding in 2009 with digital marketing agencies as its primary customer — a design decision that shapes every aspect of the platform, from its white-labelling and client reporting to its per-service pricing model. For agencies managing multiple client accounts, these features address pain points that general-purpose tools like Buffer and Hootsuite were not originally designed to solve.

White-Label Dashboard

Sendible's white-label option allows agencies to present the Sendible interface under their own branding. The dashboard URL becomes the agency's domain, the logo and colour scheme match the agency's visual identity, and client login emails arrive from the agency's domain. Clients interacting with the platform see the agency's brand, not Sendible's.

For agencies that have invested in positioning their social media management as a proprietary service offering, this white-labelling supports the brand presentation without the cost of building a custom tool. Clients experience a professional, branded dashboard rather than a third-party SaaS product.

Client Reporting

Sendible's reporting module generates branded PDF reports covering post performance, follower growth, engagement rate, top content, and cross-channel comparison for each client account. Reports can be configured with a client-specific logo and colour scheme, then scheduled for automated email delivery on a defined cadence (weekly, monthly).

For agencies billing social media management as a monthly retainer service, automated branded reports are a client retention tool — they demonstrate professional measurement and deliver tangible evidence of service value without the manual report-building time that ad-hoc reporting requires. The time saved on monthly reporting across 20 client accounts represents meaningful operational efficiency for growing agencies.

Per-Service Pricing

Sendible's pricing is based on the number of "services" (connected social accounts) rather than per user — a model more favourable for agencies adding multiple accounts per client. A plan with 24 services can connect 24 individual social accounts across however many clients fill that quota. Adding a new client with 4 social accounts consumes 4 service slots, not a new user licence.

This model compares favourably to Sprout Social's per-user pricing for agencies with lean teams managing many accounts. A 2-person agency team managing 20 client social accounts pays differently under per-service versus per-user models.

Scheduling and Monitoring

Sendible's scheduling capabilities cover all major platforms with calendar, queue, and bulk import options. The social inbox aggregates mentions and DMs with assignment and tagging functionality. Content suggestions from Feedly RSS feeds enable curated content scheduling from industry publications.

Social listening is functional but less sophisticated than Hootsuite's Streams or Sprout Social's listening features — keyword monitoring is available but without the sentiment analysis and trend identification of enterprise tools.

Verdict

Sendible is the best social media management platform for digital marketing agencies that need white-label client reporting and cost-effective multi-account management. For in-house teams, Sprout Social's analytics depth or Buffer's interface simplicity are more appropriate depending on team size and reporting requirements.

Score: 7.9/10 — Best agency-specific features and white-label reporting; interface and social listening behind newer alternatives.