Sitebulb

Sitebulb Review: Visual Technical SEO Auditing for Agencies and In-House Teams

Sitebulb and Screaming Frog serve similar technical SEO crawling functions, but with meaningfully different design philosophies. Screaming Frog is built for power and configurability, presenting data in spreadsheet form that experienced technical SEOs manipulate to find their own insights. Sitebulb is built for interpretability, presenting the same underlying crawl data through charts, visual maps, and a priority-ranked hint system that guides users toward the most impactful actions without requiring expert-level raw data analysis.

The Hint System: Guided Technical SEO

Sitebulb's hint system is the clearest product differentiation from Screaming Frog. After a crawl completes, Sitebulb generates a list of "hints" — specific technical issues identified on the site — ranked by estimated priority. Each hint includes: the issue type, the number of affected URLs, a plain-language explanation of why the issue matters for SEO, and a link to detailed documentation. This framing converts raw crawl data into a prioritized action list without requiring the analyst to build that prioritization manually from spreadsheet filters.

For junior SEO analysts, this guidance reduces the expertise barrier for producing useful technical audits. For senior practitioners, it provides a fast triage layer that can be bypassed in favor of raw data views when needed. For agencies whose audit deliverables go to clients or account managers rather than technical practitioners, the hint structure provides a ready-made outline for technical audit reports.

Data Visualization

Sitebulb's visualization layer — crawl maps, issue distribution charts, link flow diagrams, internal linking visualizations — transforms technical data into formats that communicate to non-technical stakeholders. A crawl depth visualization that shows how many pages are 5+ clicks from the homepage makes the concept of crawl budget more accessible than a spreadsheet of URL depths. An internal link flow chart that shows which pages receive the most internal links versus which pages rank well can surface link equity distribution problems visually without building pivot tables.

For agencies presenting technical findings in client meetings or producing polished audit deliverables, these visualizations are directly usable in reports and presentations.

JavaScript and Technical Coverage

Sitebulb handles JavaScript rendering reliably using a headless browser, making it accurate for React, Angular, Vue, and other JS-rendered sites. Core coverage — redirects, broken links, duplicate content, canonical analysis, structured data, hreflang, page speed data — is comprehensive and matches Screaming Frog's coverage for standard technical SEO use cases.

Pricing

Sitebulb's annual plan starts at $135/year ($11.25/month), which is exceptional value for professional desktop technical auditing software. Screaming Frog is $259/year. For practitioners who want visual reporting and guided hints at lower cost, Sitebulb's pricing is compelling. Cloud plans for team access are also available at higher price points.

Verdict

Sitebulb is the right technical crawler for SEOs who value interpretable, visual audit outputs — whether for their own analysis efficiency or for client deliverable presentation. Screaming Frog remains the more configurable and raw-data-powerful option for deep power use. For agencies and in-house teams whose technical SEO workflow involves communicating findings to non-technical stakeholders, Sitebulb's reporting is genuinely superior.

Score: 7.5/10 — Best visual technical SEO crawler for agency and in-house reporting; less configurable than Screaming Frog for advanced power use.