Established webinar platform with reliable delivery, automated emails, and strong analytics
GoToWebinar is one of the most established webinar platforms, operating since 2004, with a reputation for reliable delivery and a comprehensive feature set including automated email workflows, attendee source tracking, engagement analytics, simulated live (pre-recorded) webinars, and channel pages. Used by over 50,000 customers including a significant base of mid-market and enterprise organisations that prioritise stability over cutting-edge features.
GoToWebinar is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
GoToWebinar's two-decade operation has produced a mature, stable platform that mid-market and enterprise marketing teams rely on for consistent webinar delivery. Its competitive advantage is not cutting-edge features — it is institutional trust, proven reliability, and a comprehensive analytics and email workflow system.
GoToWebinar's source tracking enables marketers to attribute registrations to specific campaigns by appending UTM-like source parameters to registration links. Dashboards show which email campaigns, social posts, paid ads, or partner promotions drove the most registrations and attendance — enabling accurate marketing ROI measurement across webinar promotion channels. This attribution capability is more detailed than most competing platforms at the same price tier.
GoToWebinar's Simulated Live mode schedules pre-recorded webinar content to broadcast at a set time with a live appearance — attendees join normally, Q&A is handled in real time by a moderator, and polls run on schedule. The presenter is not live; the content is pre-recorded for production quality. This enables teams to eliminate live presentation risk while maintaining the engagement and urgency of scheduled live events.
GoToStage is a free public video platform for GoToWebinar recordings — a branded channel where prospects can browse and watch past webinars on demand. For content marketing programmes built around educational webinars, GoToStage provides distribution without requiring a separate video hosting investment.
Score: 8.7/10 — Best established webinar platform for stability and source tracking; dated interface and per-organiser pricing are the primary drawbacks.
$49/mo
$588/mo billed annually
$99/mo
$1,188/mo billed annually
$199/mo
$2,388/mo billed annually
GoToWebinar is best for Mid-market and enterprise marketing teams that need proven, stable webinar infrastructure for regular customer education and demand generation programs, Companies that run simulated live evergreen webinars for scalable lead generation with on-demand availability, GoTo suite customers (GoToMeeting, GoToConnect) who want webinar functionality within a unified communications platform.
No. GoToWebinar does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $49/mo.
GoToWebinar is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
Get major pricing, feature, and ranking changes for tools you care about.
