Integrately

Integrately Review: Automation in One Click for Non-Technical Users

Integrately's core product promise is speed of setup. Where Zapier requires navigating a flow builder, selecting a trigger, configuring action steps, and testing, Integrately offers pre-built automation templates that can be activated in a single click after connecting your apps. For non-technical users who want a specific, common automation — sync new HubSpot contacts to Mailchimp, send Slack notifications for new Stripe payments, save Gmail attachments to Google Drive — and don't want to learn an automation builder to get it, this template-first model is genuinely faster.

Template Library at Scale

Integrately claims 20 million+ automation templates, which is a marketing-inflated number that counts every permutation of app pairs and trigger/action combinations. The practically useful subset — templates for common integration scenarios between popular apps — is smaller but substantial. For the 50 or 100 most common automation needs across standard business stacks, Integrately has pre-built templates that activate without configuration beyond app authentication.

The 1-click promise works best for simple, direct trigger-action automations. Multi-step flows with conditional routing, data transformation, or complex filtering require the visual builder, which is functional but less powerful than Make's or Zapier's builder for advanced use cases.

Pricing vs. Zapier

Integrately's pricing advantage over Zapier is real and significant. The Starter plan at $19.99/month provides 2,000 tasks per month. Zapier's equivalent task volume starts at $49.99/month. For teams whose automation budget is a genuine constraint and whose needs are covered by Integrately's template library, the cost difference is a meaningful consideration.

Scope and Limitations

Integrately serves the same fundamental market as Zapier — connecting cloud apps through automation — but with a capability depth ceiling that becomes apparent for sophisticated workflows. Users who need complex conditional logic, multi-branch routing, JavaScript transformation, or enterprise system connectivity will find Integrately's builder insufficient. Users who need standard marketing-and-sales automations quickly and affordably will find it serves their needs well.

Verdict

Integrately is the right choice for non-technical users who want Zapier-compatible automation at a lower price and faster initial setup. The template library accelerates common automation adoption. The advanced feature ceiling makes it inappropriate for complex technical automation programs. Evaluate whether your specific automation needs fall within Integrately's template strengths before committing.

Score: 7.3/10 — Fastest setup for standard automations; limited advanced logic capability caps its ceiling.