Affordable email marketing automation with AI product recommendations for e-commerce
Moosend is a Greek email marketing platform offering competitive automation, AI-powered product recommendation engines, and a generous free trial at pricing well below the category average. It is particularly suitable for e-commerce brands and digital marketers who want professional automation features at a budget price point with EU-friendly data infrastructure.
Moosend is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Moosend is a Greek email marketing platform that has built its market position on a single compelling argument: professional automation features at a price point substantially below the category average. Starting at $9/month for 500 subscribers — compared to $13 for Mailchimp's Essentials, $15 for MailerLite's Growing Business, and $20 for Kit's Creator — Moosend delivers comparable automation depth at a price accessible to earliest-stage businesses.
Moosend's Pro plan pricing scales consistently below category alternatives:
For businesses at early subscriber counts where every dollar of tool spend competes with product investment, Moosend's price point removes one of the common objections to professional email marketing investment.
Moosend's most technically impressive feature is its AI-powered product recommendation engine. The engine analyses each subscriber's purchase history, product browsing behaviour, and category preferences to generate personalised product suggestion blocks within email campaigns. Clicking "Add personalised products" in the email builder inserts a dynamic block that renders different product recommendations for each recipient based on their individual behaviour.
Personalised product recommendation emails — showing each subscriber products most likely to be relevant based on their specific history — consistently outperform generic "best sellers" or "new arrivals" emails in both click-through rate and conversion. This capability is typically available in Klaviyo (at higher cost) and in enterprise marketing platforms. Moosend's inclusion of it in a $9/month plan is the category's most noteworthy value discrepancy.
Moosend's automation builder uses a drag-and-drop canvas with trigger nodes and action nodes. Standard e-commerce and newsletter automations — welcome series, abandoned cart, post-purchase follow-up, lead nurturing sequences — are available as pre-built templates and customisable workflows. The automation complexity is comparable to GetResponse's and Brevo's: sufficient for standard use cases, less flexible than Klaviyo or ActiveCampaign for sophisticated multi-branch workflows.
Moosend's 30-day free trial provides full access to all Pro plan features — email builder, automation, landing pages, AI recommendations, and team access — without a credit card. The 30-day window is longer than Mailchimp's 7-day trial and GetResponse's 30-day trial with feature restrictions. For teams evaluating whether Moosend's automation depth meets their needs, 30 days with full access provides a genuine evaluation opportunity.
The absence of a permanent free plan (unlike MailerLite and Brevo, which offer free plans with ongoing list management) means Moosend requires a paid commitment after trial expiry regardless of list size. For solopreneurs building a list slowly who need a free plan for 12+ months before converting, MailerLite or Brevo are more suitable.
Moosend's native integration list is growing but smaller than Mailchimp's 300+ connections. Shopify, WooCommerce, WordPress, Salesforce, and Zapier connections are available. For businesses with standard e-commerce and CRM stacks, native integrations cover typical requirements. For more niche tool combinations, Zapier bridges the gap at the cost of additional automation overhead.
Moosend is the best choice for budget-constrained businesses that want professional automation and AI product recommendations at the category's lowest price. The no-permanent-free-plan model and smaller ecosystem are the honest trade-offs versus MailerLite and Brevo at slightly higher prices.
Score: 7.3/10 — Best price-to-automation ratio with unique AI recommendations; no permanent free plan and smaller ecosystem versus alternatives.
Free
Free billed annually
$9/mo
$96/mo billed annually
Moosend is best for Small businesses and startups that want professional automation at the lowest monthly cost in the category, E-commerce brands wanting AI product recommendation emails without paying Klaviyo's prices for the same capability, European businesses benefiting from Moosend's EU-based infrastructure and GDPR compliance posture.
No. Moosend does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $9/mo.
Moosend is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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