E-commerce email and SMS marketing automation for Shopify and WooCommerce
Omnisend is an e-commerce-focused email and SMS marketing platform built specifically for online stores, offering pre-built automation workflows, product content blocks, and channel-specific performance analytics. Its generous free plan, competitive SMS pricing, and one-click Shopify integration make it the strongest Klaviyo alternative for growing e-commerce brands.
Omnisend is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Omnisend occupies a well-defined position in the e-commerce email marketing market: it delivers most of what Klaviyo provides for online stores at a materially lower price point. For brands earlier in their growth curve where Klaviyo's $700+/month cost at a 50,000-contact list is difficult to justify, Omnisend provides professional e-commerce automation at a fraction of the cost.
Omnisend's pre-built automation library covers the complete standard DTC email automation playbook:
All of these flows are available as pre-built templates with suggested timing, copy, and incentive structures that can be activated in hours rather than built from scratch. For a new e-commerce brand setting up email automation for the first time, this is a significant time-to-value advantage.
Omnisend's product picker allows marketers to search and select products from their connected Shopify or WooCommerce store directly within the email builder. Selected products appear as formatted product cards — image, name, price, and "Add to Cart" button — without manual copy-paste from the storefront. Price and stock status sync in real time, preventing the embarrassment of sending emails featuring out-of-stock products.
For e-commerce brands sending product announcement emails, seasonal promotions, or new arrival campaigns, this live product integration saves meaningful time and reduces the risk of product information errors in sent emails.
Omnisend includes SMS marketing on all paid plans, with per-SMS pricing rather than a separate SMS subscription. SMS campaigns and automations are built in the same workflow editor as email campaigns, with audience segments that can span both channels. A post-purchase flow can send an email confirmation followed by an SMS shipping notification 24 hours later, all configured in a single automation diagram.
SMS pricing is calculated per credit rather than per contact, with credits priced at approximately $0.015 per SMS to US numbers — competitive with dedicated SMS providers and significantly cheaper than the combined cost of Klaviyo's email + SMS tier for growing brands.
Klaviyo's advantages over Omnisend for serious e-commerce brands are real: predictive lifetime value analytics, probabilistic churn scoring, more flexible segmentation logic with custom event properties, and deeper integration with Shopify's product metadata. For brands with large lists, sophisticated segmentation needs, and significant email-attributed revenue to justify the cost, Klaviyo's incremental data capability often produces enough lift to offset the price difference.
Omnisend is the right choice for brands where the standard automation playbook (abandoned cart, browse abandonment, post-purchase) represents the full scope of planned email strategy, and where the price difference is better invested in product or paid acquisition.
Omnisend's free plan allows up to 500 email sends per month with full access to the email builder, automation templates, and Shopify integration. For brand-new stores, this provides time to configure and test automations before any billing begins.
Omnisend is the best Klaviyo alternative for e-commerce brands at the growth stage where professional automation is needed but premium pricing is not yet justified. The price-to-feature ratio for standard DTC email automation is excellent.
Score: 7.9/10 — Best Klaviyo alternative for growing e-commerce brands; data depth and advanced segmentation trail Klaviyo for mature brands.
Free
Free billed annually
$16/mo
$173/mo billed annually
$59/mo
$638/mo billed annually
Omnisend is best for Growing Shopify and WooCommerce stores looking for Klaviyo-equivalent automation at lower cost, E-commerce brands starting their email program who want pre-built abandoned cart and post-purchase flows without setup complexity, DTC brands wanting email + SMS in a single platform with competitive per-SMS pricing and unified audience management.
Yes. Omnisend currently lists a free plan in ToolRankr data.
It has a free plan.
Omnisend is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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