Live chat with visitor recording and AI shopping assistant for e-commerce
Smartsupp combines live chat, chatbot automation, and unique visitor session recording — showing exactly how each website visitor behaved before starting a chat conversation. Its AI shopping assistant for e-commerce recommends products in chat based on visitor browsing behaviour, making it the most data-rich live chat tool for online stores focused on conversion optimisation.
Smartsupp is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Smartsupp's most distinctive feature is the one that differentiates it from every other live chat tool: visitor session recording linked to chat conversations. When a customer initiates a chat, the agent can watch a recording of exactly what the visitor did on the website in the minutes before contacting support — which products they viewed, what they added to cart, where they hesitated. This behavioural context transforms support quality.
In standard live chat, the agent's first task is gathering context: "What page were you on?" "What were you trying to do?" With session recordings, this context arrives automatically. An agent can see that the visitor spent 3 minutes on the returns page before chatting — suggesting a return question — or that they added a product to cart and then navigated away — suggesting purchase hesitation. Support responses calibrated to actual behaviour are more relevant than responses based on verbal descriptions.
Smartsupp's AI shopping assistant analyses the visitor's browsing history and current cart to suggest relevant products during the chat conversation. When a visitor is browsing running shoes and asks about sizing, the AI assistant can surface related products — matching socks, insoles, waterproofing spray — as contextually relevant recommendations. For e-commerce stores, this in-chat recommendation capability can increase average order value from support conversations.
Session recording is a powerful but GDPR-sensitive feature. Smartsupp requires proper cookie consent configuration to comply with EU data protection requirements — visitors must consent to session recording through a properly implemented consent banner. Smartsupp provides documentation for GDPR-compliant implementation, but the configuration responsibility rests with the website owner. European businesses should implement this correctly from the outset.
Score: 7.5/10 — Most data-rich live chat for e-commerce; GDPR consent configuration requirement and limited chatbot automation depth.
Free
Free billed annually
$25.50/mo
$228/mo billed annually
$60/mo
$540/mo billed annually
Smartsupp is best for E-commerce stores who want to understand visitor behaviour context during support conversations to provide more relevant assistance, Online stores wanting AI product recommendations delivered through live chat to increase average order value, European e-commerce businesses needing GDPR-compliant visitor analytics and live chat.
Yes. Smartsupp currently lists a free plan in ToolRankr data.
It has a free plan.
Smartsupp is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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