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Record polished business video on Mac, Windows, or Chrome — edit from the transcript, not a timeline.
Tella is a screen recording and editing platform for Mac, Windows, and Chrome that lets professionals capture, polish with AI-assisted editing tools, and publish hosted video links with built-in viewer analytics. Product teams, course creators, and sales professionals use Tella for polished async video without a separate editing application.
Tella is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Tella is a screen recording tool for Mac, Windows, and Chrome that eliminates the gap between a raw recording and a polished business video. It captures screen, webcam, and microphone simultaneously — through native desktop apps on macOS and Windows, or via a Chrome extension on any system. Rather than a traditional timeline, the editing environment is built around the video transcript: users remove filler words, silence, and unwanted segments the same way they would edit a text document.
Recording tops out at 4K resolution across all paid tiers, with individual clip lengths up to six hours. Once a recording ends, the transcript populates automatically in 106 supported languages. Users cut filler words, remove silences, and trim segments directly in the transcript without touching a scrubber or moving clips on a timeline.
Dynamic layouts let a single recording switch between full-screen capture, picture-in-picture, and presenter-only view at any point. The AI toolkit covers automatic cursor zoom, background blur, silence removal, and Studio Voice audio enhancement that reduces ambient noise without a separate plugin. Custom backgrounds and branded templates maintain visual consistency across a library of recordings.
Completed videos publish to a hosted link immediately — no manual export step is required for sharing. MP4 export at 4K is available on paid tiers; 60 FPS export is restricted to the Premium plan even though 60 FPS recording is supported across all paid plans.
Every published video gets a Tella-hosted viewer page with engagement tracking. Pro plan subscribers see up to 30 days of engagement history including view counts, the last five traffic sources, and viewer locations by country. Premium upgrades this to all-time analytics with a broader data set, which is relevant for sales teams tracking whether a prospect has watched a product demo.
One notable gap: shared video links cannot be password-protected or restricted to specific email addresses. Teams handling confidential content will need an external access-control workaround.
Tella connects natively to Slack, Notion, Linear, Zapier, Google Drive, and Relay, covering the most common async team communication workflows. An MCP integration is also listed, indicating the product is extending toward AI agent use cases. There is no iOS or Android recording app — a feature that Loom and other direct competitors offer — which limits Tella to desktop and browser capture only.
Tella requires a paid subscription after a seven-day free trial. Videos created during the trial are retained when a subscription begins. The Pro plan starts at $13 per user per month on annual billing (approximately $19 per user per month on monthly billing). The Premium plan starts at $19 per user per month on annual billing and adds:
Enterprise pricing is custom and covers SSO, SCIM provisioning, personalized onboarding, and a dedicated Slack support channel. There is no permanent free tier.
Annual billing saves approximately 50% compared to monthly rates. At the Pro level, Tella's annual per-seat cost is lower than Loom's entry paid plan, though Loom offers a free-forever tier that Tella does not.
All paid plans include email support at support@tella.com, a searchable help center, and an AI assistant embedded in the documentation. Priority email support is available only on Premium. A dedicated Slack support channel is reserved for Enterprise accounts. No public community forum or live chat channel is documented for standard subscribers.
Tella is best for Product teams recording demos and walkthroughs for async stakeholder review, Course creators and coaches producing polished video content without a video editor, Sales teams that need engagement analytics on shared product demo recordings.
No. Tella does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $13/mo.
Tella is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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