Conversational form builder with one-question-at-a-time UX and high completion rates
Typeform is the leading conversational form builder, presenting one question at a time in a full-screen, visually polished experience that dramatically increases completion rates over traditional multi-field forms. Used by over 150,000 businesses, Typeform powers surveys, lead generation forms, quizzes, and product research with logic jumps, integrations, and its VideoAsk video-based form variant.
Typeform is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Typeform's defining product decision — show one question at a time in a full-screen, distraction-free interface — produces measurably better completion rates than traditional forms. For marketing and research use cases where every percentage point of completion represents ad spend or sample quality, this UX advantage translates directly to business value.
Typeform's single-question presentation reduces cognitive load by eliminating the visual overwhelm of a long form. Respondents see only the current question, cannot scroll ahead to count remaining questions, and experience the form as a conversation rather than a chore. The visual quality — clean typography, full-screen imagery, smooth transitions — signals quality that reflects on the brand serving the form.
Typeform's logic jumps route respondents to different questions based on previous answers — creating personalised paths that show only relevant questions. A product survey can branch into different question sets for enterprise vs individual users, for happy vs unhappy customers, or for different product areas — without any coding.
Typeform's VideoAsk product embeds video questions into forms — replacing text questions with a recording of a human asking the question, and allowing respondents to reply by video, audio, or text. For sales qualification, testimonial collection, and user research where human warmth and video response add value, VideoAsk is a genuinely distinct capability.
Score: 9.1/10 — Best conversational form UX and completion rates; response limits per plan make it expensive at volume.
Free
Free billed annually
$29/mo
$300/mo billed annually
$59/mo
$600/mo billed annually
$99/mo
$996/mo billed annually
Typeform is best for Marketing teams running lead generation and research surveys where completion rate directly affects data quality and ad spend ROI, Product teams running NPS, feature research, and customer discovery surveys where drop-off is costly, Brands who want their survey experience to reflect premium design standards.
Yes. Typeform currently lists a free plan in ToolRankr data.
It has a free plan.
Typeform is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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