WhatsApp Business API platform for marketing, sales, and support automation
WATI (WhatsApp Team Inbox) is a WhatsApp Business API solution enabling businesses to send broadcast messages, build automation flows, manage team inboxes, and integrate WhatsApp into CRM and e-commerce workflows. As an official Meta Business Partner, WATI provides the easiest onboarding to WhatsApp Business API for SMBs who need WhatsApp at scale.
WATI is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
WATI was built to solve a specific access problem: the WhatsApp Business API, while powerful, is complex to access directly through Meta's developer program — requiring business verification, phone number setup, template approval, and API integration. WATI handles this complexity and provides SMBs with WhatsApp Business API access through an interface they can configure without developer involvement.
WATI's onboarding process takes businesses from application to approved WhatsApp Business Account in 24–48 hours — compared to weeks through the direct Meta pathway. The WATI team handles the business verification process and phone number registration. Once approved, businesses have access to all WhatsApp Business API features: sending and receiving messages, template message broadcasting, chatbot automation, and team inbox management.
WATI's broadcast feature sends WhatsApp messages to opted-in contact lists using Meta-approved message templates. For businesses that have built WhatsApp opt-in lists through prior interactions, broadcasts deliver promotional messages, flash sale announcements, event reminders, and transactional notifications directly to customers' WhatsApp — with open rates that consistently exceed email. The opt-in requirement (contacts must have previously messaged the business or explicitly opted in) maintains message quality and reduces spam risk.
WATI's Shopify and WooCommerce integrations automate the high-frequency messaging events in e-commerce: order confirmation, payment confirmation, shipping notification with tracking link, and delivery confirmation are all triggered automatically from Shopify order events. Abandoned cart recovery sequences send a WhatsApp message 1 hour after cart abandonment with the cart contents and a checkout link — typically achieving 20–30% recovery rates from customers already in WhatsApp.
WATI charges a flat platform fee ($49/month Starter) plus WhatsApp conversation costs charged by Meta based on conversation category (marketing, utility, authentication, service) and recipient country. This two-part pricing requires businesses to estimate WhatsApp conversation volume to predict total monthly costs accurately.
Score: 7.2/10 — Best SMB WhatsApp Business API platform; WhatsApp-only scope and separate Meta conversation costs require cost modelling.
$49/mo
$499/mo billed annually
$99/mo
$999/mo billed annually
$299/mo
$2,999/mo billed annually
WATI is best for E-commerce businesses that want to use WhatsApp for order notifications, abandoned cart recovery, and customer support, SMBs in WhatsApp-dominant markets (India, Brazil, Indonesia) who want affordable Business API access without enterprise contracts, Sales teams using WhatsApp to communicate with leads and customers who need broadcast and automation capabilities.
No. WATI does not currently list a permanent free plan in ToolRankr data.
Paid plans start at $49/mo.
WATI is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
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