Pioneer online form builder with payment collection and SurveyMonkey ecosystem integration
Wufoo is one of the original online form builders, founded in 2006 and acquired by SurveyMonkey in 2011. It provides a drag-and-drop form builder with payment collection, conditional logic, file uploads, and 400+ third-party integrations. Its SurveyMonkey ecosystem integration allows seamless workflow between form data collection and survey research within the same platform family.
Wufoo is a strong fit if its core strengths match your workflow, budget, and support needs. Use the quick signals below before opening the full review.
Wufoo's relevance today rests on its stability and SurveyMonkey integration rather than feature innovation. As one of the original online form builders, it carries 15+ years of polish and reliability — but product development has slowed substantially since its acquisition, leaving it behind the current generation of form tools on design quality and feature breadth.
Wufoo processes millions of form submissions for established businesses that adopted it years ago and see no reason to migrate. For these organisations, Wufoo's reliability, well-documented API, and long track record are more valuable than the newer features offered by alternatives. Migration risk for stable, functioning forms is real; Wufoo's longevity justifies continued use for many teams.
Wufoo and SurveyMonkey share account management under the Momentive platform — teams that use SurveyMonkey for research can add Wufoo for data collection forms within the same account ecosystem. Response data flows between the platforms without separate service management.
For new form builder evaluations in 2025, Wufoo rarely wins against Tally (better free tier, modern editor), JotForm (more features at comparable pricing), or Typeform (superior UX). Its value is in existing adoption — teams that already use Wufoo, have integrated it into their workflows, and do not need features that justify migration complexity.
Score: 7.6/10 — Reliable classic form builder with SurveyMonkey integration; feature development has stalled relative to modern alternatives.
Free
Free billed annually
$19/mo
$228/mo billed annually
$49/mo
$588/mo billed annually
Wufoo is best for Small businesses and organisations that adopted Wufoo years ago and continue to use it effectively without needing to migrate, SurveyMonkey customers who want form collection tightly integrated with their existing survey research infrastructure, Simple use cases — contact forms, event registrations, job applications — where feature breadth is not required.
Yes. Wufoo currently lists a free plan in ToolRankr data.
It has a free plan.
Wufoo is reviewed using ToolRankr's scoring model for ease of use, value, features, support, and overall quality. Affiliate links may earn a commission, but sponsored labels do not change editorial scoring.
Get major pricing, feature, and ranking changes for tools you care about.
